Assignment Essays

Assignment Essays Assignment Essay Assignment Essay General Education (2014-2015, First semester) Assignment 4 You are required to write a brief summary from the Journal article written by Dry. Steven Chunk Fun Hung: Civic education policy of the Hong Kong Special administrative Region: A historical and comparative analysis with theories of the state. Type of package Products will be packed in two types: 1 egg, and egg pack Cover display The back ground will be green, it illustrates for the fresh fruit. The logo of company will be on the center upper of the package. Right below is the image illustrate the product as following: (Source: http://tempered. Com/WAP-content/uploads/201 3/05/Frustrated. Jpg) And other details of the product like weight, expire date Ingredients and Nutrition facts will be displayed in the back of the pack. Ingredients Potatoes, Salad powder, Vegetable oil (sunflower, corn, and/or Canola oil), fruit seasoning (kiwi, strawberry, blackberry, grape, apple), Pricing strategy The new product will apply the price skimming strategy; it means that the many will set the price for this new product higher than the current products to get the maximum profit for the premium layer of customer and the exclusive features of the product then after a period the price will reduce to the average price of the same category product. The reason to apply this strategy is that base on the market research the aimed target customers are baby boomers. According several reports showed that baby boomers spending power is approximately $1 trillion. (Lamb, Joseph F. Hair, McDaniel, Captor, Appleby, Shearer, 2013). The research also pointed out snack is one of their favorite food and they will spend money for the special and healthier product. Thus, apply this strategy allow the company get the returns faster as well as satisfy the demand of target customers. The place to sell the products. Base on the research we can obviously see that baby boomers often shop at smaller upscale grocery, so these places such as Shoppers will be the most priority to put the new product in, the company also sell the new product at super market like Wall-Mart, Inferior, Fresco Moreover, the stores at gas taxation are suitable to sell the product because it is convenient for customer take a minute to buy on the way going home or go to work. Promotion There are top three promotion programs that the company should apply to boost the sales revenue of the products: Buy two get free one, lucky draw, and gift voucher for loyal customers. The first promotion program is that if anyone buys two large packages will get one small package for free. This program will encourage people buy more, so the sales revenue will be increased. In the second program, in every packages of product will include a icky draw ticket, the special prize is an Phone 6 plus. With the attractive prize will also make people have motivation to buy more. In the third program, every customer bring 1 00 empty packages of the product to the nearest grocery can exchange a free shopping voucher to buy goods at some super market such as Walter, inferior. This program could stimulate customer buy more, and the most important thing is that by keeping the empty package the customer will remember the brand name of the product and this can help the company promote it to a mass of customer. Bibliography Jeanie Fernando, L.