Marketing and Customer Service in Hospitality Industry - Sample

Question: Discuss about the Marketing and Customer Service in Hospitality Industry. Answer: After the completion of my graduation in Marketing, I wish to pursue a career in the field of customer service in any hospitality industry or assume the role of a business administration in any organization of repute. While searching a job, the past experience, qualification and the present expertise of the applicant plays an integral role in his final selection. I not only possess managerial expertise for having graduated in Business Marketing course, but I also have first-hand experience in working as supervisor in restaurants. Hence, I wished to search jobs for managerial designations in restaurants, and accordingly came across the vacancy of a restaurant manager in a reputed restaurant. Accordingly I came across the advertisement for the vacancy of a Restaurant Manager in Nambucca, which is asking for a well-experienced manager who can supervise the activities of the staffs and improve the working culture of the place. I also searched for jobs in administrative roles, as I have c ompleted Diploma courses in Marketing, and thus have experience in administering employees. Accordingly, I also came across the advertisement for the job of a site administrator for Laing ORourke who is expected to arrange appointments and provide administrative support to the personnel. I think that both the jobs are suitable for me, as I do possess the expertise and experience in the field of administration. However, the role of a restaurant manager will be more convenient for me, as I have prior experience of working in the restaurant industry. However, I have no experience in working in any construction industry. In order to attract the employers, I have opened up the profiles on LinkedIn as well as Seek.com. The current profiles on these social media professional sites intend to showcase my skills, experience and expertise that can draw the attention of the employers. My career profiles clearly explain my academic background, my past experience as well as my present expertise and qualifications. Although my profile on each of the social networking sites is informative, the absence of my extra-curricular activities, professional courses and a strong academic profile can make my profile less attractive to the employers. For example, although my profile offers a detailed idea about my field of expertise and my past job roles I had worked in, it does not clearly explain the job designations and the job duties I had to perform in the past organizations. It would be good to conduct a SWOT analysis of my career profile, in terms of my job roles for a Restaurant Manager and a Site Administrator which are as follows: SWOT Analysis (Restaurant Manager) : Strength I already possess good interpersonal and intrapersonal communication skills . I already have prior experience in restaurants and have worked in restaurants such as Hotel Marsyangdi Mandala and McDonalds. Weakness No experience as a Manager My field of expertise is Business and Commerce, and I do not have any specialization in Management Studies. My skill in book keeping can make me fit for jobs of accountants rather than managers. Opportunity Huge salary in Nambucca Better future prospects and career growth Threat I lack the time management skills. I get easily stressed . I lack the leadership quality needed for a manager. SWOT Analysis (Site Administrator): Strength Effective communication skills I have good co-ordination skills as I have already worked as a supervisor earlier. I can supervise staffs effectively I can work in collaboration with a team as mentioned in my resume. Weakness Absence of any form of experience in the construction industry I am not good in reasoning and analytical skills My commanding and instructional skills are not quite good. I have not yet enrolled myself in any leadership developing program that can develop my administrative skills (Murphy, 2017). Opportunity I can develop my skill and earn experience in a new field. My ability in assigning duties and supervising employee activities may be an advantage. Threat I am too young and less experienced to assume the role of an administrator. I will have to spend a huge amount of time on sites and fields, and my health issues may not permit the same. As evident from the above SWOT analyses, I will need to develop my leadership skills, and since I have no prior experience in working as an administrator or a manager, I would like to enroll myself in a leadership development course for 6 months. I also wish to pursue Management in Business Administration on a part time basis, so that I can earn the managerial skills and become aware of the basic management concepts. I believe that my enrollment in these courses will help in developing my knowledge and skills needed for assuming leadership responsibilities, and despite the absence of any prior experience, will help me gain an upper hand over the non-trained applicants. The profile in LinkedIn was created exclusively for highlighting the core strengths as well as creating a brand recognition that will help in getting a good position within an organization. A profile picture was set to create an impression on the recruiters that will help them get a clear image of the individual applying for the job position. A headline was added to the profile that helps in highlighting and displaying the career objective. Position within several companies in the past was also added demonstrating the employment history. Education background was also added to the list as well as a residential address for facilitating any mail communication that needs to be sent to the candidate. Summary of the profile was also introduced for helping the recruiters to get an overview of the individual highlighting the core strengths and competencies. Other social media presence was also added for helping the recruiters get an overview from the candidates social life and presence. Link edIn was chosen as it provides the opportunity to highlight language proficiency, accomplishments, projects, patents, interest and experience in one single profile in attracting the recruiters directly. Further featured skills and endorsements on technical and professional skills can also be endorsed that helps recruiters understand the competency level and its reliability (Seek.com.au 2017). The profile in Seek was also created to fulfill one purpose of being employed into an organization for showing skills and experience regarding hospitality and customer service. Seek has provided the opportunity to display skills in various fields. Seek being Australias one of the leading online recruiting portal that helps in applying easily for the position of Site Administrator Laing O Rourke Maclean, NSW as well as Restaurant Manager Nambucca. Specifically Seek and LinkedIn provided the opportunity to apply for the position through highlighting the essential qualification details necessary for the current position. Further excellent opportunity was provided to get details regarding the job responsibility and necessary details on the requirements for the job that after analysis helped the candidate to apply for the job respectively. These online job portals also help in uploading the Curriculum Vitae helping the recruiters to shortlist the CV and arrange for an interview (Seek.c om.au 2017). It can be concluded that the personal brand planning and social media profile has been analyzed that helped in investigating the two job position from www.seek.com for the position of Site Administrator Laing ORourke Maclean, NSW and as a restaurant manager Nambucca. The job prospect that is desired by the student to pursue involves seeking for a position within a company where experience and skills regarding hospitality and customer service can be displayed. The self-analysis of the strength, weakness, threats and opportunities enabled to identify the relevant skills within companys recruitment needs as well as assess the self-capability for the position. The self-analysis also helped to create a personal branding allowing developing support in finding job or business prospect after graduation that contributes to conduct a personal online presence evaluating the needs required by the employers and developing a branding that helps in finding a job easily. References Murphy, M., 2017.Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/markmurphy/2017/01/17/here-are-3-leadership-skills-that-managers-will-need-in-2017/#6844390269eb [Accessed 19 May 2017]. Seek.com.au, 2017. NSW as well as Restaurant Manager Nambucca. [online] Available at: https://www.seek.com.au/job/33454006?type=standardtier=tier3pos=1whereid=21945userqueryid=39914997a56771570d7cd8853c5a83bd-4841081ref=beta [Accessed 19 May 2017] Seek.com.au, 2017. Site Administrator Laing O Rourke Maclean. [online] Available at: https://www.seek.com.au/job/33313623?type=standardtier=tier3pos=7whereid=21945userqueryid=d8acb89555f4d6e8615a519325fab702-4938129ref=beta [Accessed 19 May 2017]