Operations Management - Dabur at a Glance - 2836 Words

Submitted by: Group 9 Shobhit Agrawal Soham Badheka Ankit Mundhra Jitendra Sachdev Prashant Singh Anusha Venkateswaran F006 F010 F035 F045 F054 F058 Operations Management: Dabur at a Glance Perfection is not attainable, but if we chase perfection we can catch excellence. Vince Lombar About Dabur Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5,283 Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health†¦show more content†¦Firstly, they integrated their entire portfolio and created specialized networks to meet different service needs of categories and channels. The rationale behind it was to enhance the quality of distribution by leveraging scale of a unified business, since the earlier distribution structure for the Consumer Health Division comprising OTC and Ethical was subscale. The sales structure has now been aligned along three distinct categories – Home Personal Care, Health Care and Foods. Secondly, they are f ocusing on significantly increasing the reach of their brands in rural India since rural markets offer significant potential, driven by increasing disposable incomes and rising aspiration levels. This initiative is still work- in3progress. They conducted a pilot in UP and Maharashtra which yielded positive results. Consequently, they are rolling out the initiative in other states like Punjab, Rajasthan, Bihar, West Bengal, Assam, Orissa, Madhya Pradesh and Karnataka. These ten states together represent around 70% of the rural FMCG potential. During the year the company undertook a distribution re-alignment exercise, in which Dabur’s erstwhile strategic business units, Consumer Care DivisionShow MoreRelatedOperations Management - Dabur at a Glance2845 Words   |  12 PagesAnusha Venkateswaran F006 F010 F035 F045 F054 F058 Operations Management: Dabur at a Glance Perfection is not attainable, but if we chase perfection we can catch excellence. Vince Lombar About Dabur Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5,283 Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’sRead MoreMarketing Strategy of Dabur Vatika Hair Oil and Dabur Chyawanprash15871 Words   |  64 Pages1. INTRODUCTION [pic] Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing nature-based solutions for a healthyRead MoreBrand Building Blocks96400 Words   |  386 Pagescontext that involves a growing level of complexity. The remaining reasons reflect internal pressures that inhibit brand building. The fifth reason, the temptation to change a sound brand strategy, is particularly insidious because it is the management equivalent of shooting yourself in the foot. The sixth and seventh reasons, the organizational bias against innovation and the pressure to invest elsewhere, are special problems facing strong brands. They can be caused by arrogance but are more